A not so brief history…

 My fascination with aesthetics, storytelling and technology started early in Southern California. Raised on Erector sets, skate culture and street art, I found creative freedom in making things by hand and taking apart everything to see how it worked. In the summer of 1995, with a scout leader's guidance, I dismantled and reassembled my first PC. When my father brought home the family's first computer soon after, a lifelong obsession took hold: the emerging digital world and its power to connect people.

I came of age in the Internet's wild early chapter of dial-up internet and AOL chats, peer to peer platforms, blog and social graphs. That era of open, self-made, radically connected community was formative. It's where I first understood that technology's highest purpose is bringing people together.

As a teenager, I was immersed in LA's DIY music scene, designing flyers, album art and websites for my musician friends and their bands. At St. John Bosco I began formal study of web development, the start of a life spent tinkering with and building the Internet. Fine art and design studies at Santa Monica College followed, and then a head-first plunge into San Francisco's eccentric creative culture by way of the Academy of Art University, where my fascination with human-computer interaction came to life. During this period I interned at Warner Bros., contributing to the core distribution platform that housed the studio's entire global media catalog.

My early career moved through agencies, startups and ventures of my own, helping musicians, brands and businesses navigate the internet's rapid evolution. Whether I was designing ERP systems, online communities or digital campaigns, one thread ran through all of it: using technology to bring people together through experiences made with intent and craft.

Then Silicon Valley called and it proved irresistible. At Amazon's Lab126 I shaped experiences across voice, touch and visual interfaces for Echo Show, Fire TV Cube and Fire Phone. I joined PAX Labs as an early design hire, the first UX Designer in the company, helping build a connected ecosystem that spanned mobile apps, wireless hardware, eCommerce and manufacturing tools, and setting foundations that live on in products still selling today. That momentum carried through consulting work across consumer electronics, fintech and emerging technology and into multiple product launches at GoPro, where my passions for photography, connected devices and the outdoors finally converged in one place.

Where I'm headed

Today my work spans consumer software, connected devices and intelligent systems. Equally at home in lean, mission-driven teams and complex enterprise organizations, I blend systems thinking, aesthetic sensibility and narrative clarity to create products that feel purposeful and endure. My corporate experience is evidence, not identity. It's proof that I understand scale, complexity and execution, not the boundary of what comes next.

I'm building toward work defined by authorship, autonomy and selective collaboration: direct relationships with founders and senior leaders, new products and ventures, and long-term work that crosses technology, design and culture. My focus is the frontier where the digital and physical worlds fuse: AI interfaces, ambient and adaptive systems, voice-first utilities and the next generation of computing. I believe the most meaningful technology expands what people can do while preserving their agency, trust and sense of wonder.

Build thoughtfully. Live intentionally. Always design with purpose.